Today I want to talk to you about the hardest part of forecasting…
There’s an important distinction between our long-term forecasting, which is deterministic – we can project when spending will peak and cycles will bottom – and short-term forecasting, in which we must take into consideration so many more variables.
That’s why I always have two scenarios. And it’s essential to do this because there’s no way to predict the short term as accurately as we can the long term.
As it happens, right now we have numerous scenarios playing out, so listen to this week’s video to get all the details.
Follow me on Twitter @harrydentjr